Specifications
| ISBN 13 | 9780071637084 |
| Author | Michael T. Bosworth |
| Book Format | Hardcover |
| Language | English |
| Book Description | Your business and its people need to be“CustomerCentric”―willing and able to identifyand serve customers’ needs in a world wherecompetition waits just a mouse-click away.Traditional wisdom has long held that sellingmeans convincing and persuading buyers. Buttoday’s buyers no longer want or need to be soldin traditional ways. |
| Publication Date | 2009/12 |
CustomerCentric Selling
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