Specifications
| Publisher | Springer Gabler |
| ISBN 13 | 9783658290009 |
| ISBN 10 | 3658290005 |
| Book Subtitle | Eine Motivstudie Zu Superfood Und Nahrungserganzungsmitteln |
| Book Description | For the first time, this study provides a comprehensive insight into the motif structure of two comparable nutrition trends. By consuming superfood or food supplements (NEM), the values health, joie de vivre and self-confidence are striven for. The motive study is based on the current state of science on the health effects of superfoods and non-precious metals. The results can be used by companies as the basis for new product developments and future communication strategies |
| About the Author | Dipl.-ing. Franziska schweiger holds a master's degree in agriculture and food from the university of natural resources and applied life sciences in vienna and is currently working at the federal ministry for sustainability and tourism. Ao. Univ. Prof. Dipl.-ing. Dr. Rainer haas has been doing research and teaching at the university of natural resources and life sciences in vienna since 1993. His research focus is consumer behavior in the agricultural and food industries. He was a visiting professor at the university of florida in gainesville (usa) and is the author of numerous scientific books and articles. |
| Language | German |
| Author | Franziska Schweiger, Rainer Haas |
| Publication Date | 24 February 2020 |
| Number of Pages | 163 |
Die Nahrung Der Optimisten paperback german - 24 February 2020
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