Specifications
| Publisher | Springer |
| ISBN 13 | 9783030838027 |
| ISBN 10 | 3030838021 |
| Author | Donatella Padua |
| Book Format | Hardcover |
| Language | English |
| Book Description | The hypercomplex digital-technological environment is exponential and revolutionary. Our social mindset adaptation, instead, is slower and evolutionary, as an individual's or an organization culture needs time to transform. This book offers studen |
| About the Author | Donatella Padua, PhD, is Associate Professor of Sociology at the University for Foreigners of Perugia, Italy. Her Digital Sociology interdisciplinary profile, at the intersection of Sociology, Marketing and Digital, integrates professional and academic experience, focusing on the interpretation of the complex digital environment. She teaches digital transformation in English at several public and private Italian universities and has lectured in international universities. She has brand marketing experience at Procter and Gamble Italy and has covered Marketing Director positions. Author of international scientific publications, she has performed roles of scientific responsibilities in public and private institutions (Italian Ministry of Education - Digital Innovation, Intelligent Positioning Research Centre, UK) and was former member of the Italian Ministry of Education Technical Research Policies Secretariat. |
| Publication Date | 14 December 2021 |
| Number of Pages | 251 pages |
Digital Cultural Transformation: Building Strategic Mindsets Via Digital Sociology
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