Specifications
| Publisher | Springer |
| ISBN 13 | 9783319919584 |
| ISBN 10 | 331991958X |
| Author | Livio Moretti |
| Language | English |
| Book Description | Explains how to create a future-proof win-win relation with the trade partners providing a proprietary methodology (named BESTX(R))Includes clear steps on how to define an effective and efficient commercial policy and implement value pricing strategi |
| About the Author | Livio Moretti is currently Global Corporate Strategy Director for a major Pharmaceutical Company. For several years he has been implementing commercial excellence initiatives with top-tier management consultancies (McKinsey&Co, The Boston Consulting Group) for Fortune 100 multinationals around the Globe. Graduated in Management Engineering at Politecnico di Milano, summa cum laude, and in Economics Engineering at Ecole Centrale Paris, he received an MBA degree from INSEAD Business School. At 35, after selling his first business, he co-founded a venture fund active in Real Estate, NPLs and Retail. He has been a guest speaker for international MBA programs on competitive strategy and author of several articles on commercial excellence. |
| Publication Date | 13 November 2018 |
| Number of Pages | 216 pages |
Distribution Strategy: The Bestx(r) Method for Sustainably Managing Networks and Channels
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