Publisher | Pearson Education (US) |
Book Description | Exploring the Hospitality Industry offers broad coverage of the hospitality industry all in an easy-to-read, conversational style. This latest text from best-selling author John Walker is less theoretical and more industry relevant than other books. It focuses not just on restaurants and hotels but on new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. Each chapter features case studies, industry practitioners and corporate profiles that emphasize the real-world issues that make up this field. Reader-friendly strategies make material meaningful and involve readers as they explore the excitement and trends in this ever-growing industry |
About the Author | Dr. John R. Walker, D.B.A., FMP, CHA, is the McKibbon Professor of Hotel and Restaurant Management at the University of South Florida, Sarasota-Manatee. John's years of industry experience include management training at the Savoy Hotel London. This was followed by terms as food and beverage manager, assistant rooms division manager, catering managers, and general manager with Grand Metropolitan Hotels, Selsdon Park Hotel, Rank Hotels, Inter-Continental Hotels, and the Coral Reef Resort, Barbados, West Indie |
Language | English |
Author | John R. Walker |
Publication Date | 02-May-07 |
Number of Pages | 504 |
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