Partner Since
5+ YearsPublisher | CENGAGE INDIA |
ISBN 13 | 9788131526279 |
Book Description | E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems. |
About the Author | Gary Schneider is a Professor of Accounting at California State University Monterey Bay |
Language | English |
Author | Gary Schneider |
Edition Number | 10 |
Publication Date | 2013 |
Number of Pages | 608 |
E-Business Paperback English by Gary Schneider - 2013