E-Business Paperback English by Gary Schneider - 2013
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| Publisher | CENGAGE INDIA |
| ISBN 13 | 9788131526279 |
| Book Description | E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems. |
| About the Author | Gary Schneider is a Professor of Accounting at California State University Monterey Bay |
| Language | English |
| Author | Gary Schneider |
| Edition Number | 10 |
| Publication Date | 2013 |
| Number of Pages | 608 |
E-Business Paperback English by Gary Schneider - 2013
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