Partner Since
5+ YearsPublisher | Pearson |
ISBN 13 | 9780273750840 |
ISBN 10 | 273750844 |
Book Description | This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The sixth edition-including all of the data, figures, and tables in the book-has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. |
About the Author | Kenneth C. Laudon is a professor of Information Systems at the Stern School of Business at New York University |
Language | English |
Author | Kenneth C. Laudon, Carol Guercio Traver |
Language | English |
Edition Number | 6 |
Publication Date | 38534 |
Number of Pages | 876 |
E-Commerce 2010 Paperback English by Kenneth C. Laudon - 38534