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E-Commerce 2010 Paperback English by Kenneth C. Laudon - 38534

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PublisherPearson
ISBN 139780273750840
ISBN 10273750844
Book DescriptionThis comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The sixth edition-including all of the data, figures, and tables in the book-has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
About the AuthorKenneth C. Laudon is a professor of Information Systems at the Stern School of Business at New York University
LanguageEnglish
AuthorKenneth C. Laudon, Carol Guercio Traver
LanguageEnglish
Edition Number6
Publication Date38534
Number of Pages876

E-Commerce 2010 Paperback English by Kenneth C. Laudon - 38534

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