E-marketing: International Version paperback english - 01 Jul 2011
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Specifications
| Publisher | Taylor & Francis Ltd |
| ISBN 13 | 9780132806466 |
| Book Subtitle | International Version |
| Book Description | Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material |
| Language | English |
| Author | Judy Strauss, Raymond Frost |
| Publication Date | 01 Jul 2011 |
| Number of Pages | 448 |
E-marketing: International Version paperback english - 01 Jul 2011
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