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E-marketing: International Version paperback english - 01 Jul 2011

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Overview
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PublisherTaylor & Francis Ltd
ISBN 139780132806466
Book SubtitleInternational Version
Book DescriptionTraditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material
LanguageEnglish
AuthorJudy Strauss, Raymond Frost
Publication Date01 Jul 2011
Number of Pages448

E-marketing: International Version paperback english - 01 Jul 2011

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