Partner Since
5+ YearsPublisher | Pearson |
ISBN 13 | 9780273761341 |
Book Description | Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. |
Language | English |
Author | David King, Efraim Turban |
Edition Number | 7 |
Publication Date | 12/6/2011 |
Number of Pages | 792 |
Electronic Commerce 2012 paperback english - 12/6/2011