Emarketing Excellence: Planning And Optimising Your Digital Marketing paperback english - 21 Jul 2008
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| Publisher | Taylor & Francis Ltd |
| ISBN 13 | 9780750689458 |
| Book Subtitle | Planning And Optimising Your Digital Marketing |
| Book Description | eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC (R) planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation |
| Language | English |
| Author | P. R. Smith, Dave Chaffey |
| Publication Date | 21 Jul 2008 |
| Number of Pages | 508 |
Emarketing Excellence: Planning And Optimising Your Digital Marketing paperback english - 21 Jul 2008
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