Specifications
| Publisher | Mcgraw-Hill Education |
| ISBN 13 | 9781260085365 |
| ISBN 10 | 1260085368 |
| Book Subtitle | THE ART SCIENCE & PROC |
| Book Description | Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice at the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owner, and they think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing and building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans. |
| Language | English |
| Author | Charles Bamford |
| Publication Date | 43132 |
| Number of Pages | 368 |
Entrepreneurship, 3rd Edition paperback english - 43132
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