Growing And Managing A Small Business hardcover english - 12 Aug 2006
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Specifications
| Publisher | Cengage Learning, Inc |
| Book Subtitle | An Entrepreneurial Perspective |
| Book Description | Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs. |
| Language | English |
| Author | Kathleen Allen |
| Edition Number | 2 |
| Publication Date | 12 Aug 2006 |
| Number of Pages | 560 |
Growing And Managing A Small Business hardcover english - 12 Aug 2006
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