| Book Description | How to Master the Deal by Joe Girard ... "How to Master the Deal is a practical guide to the art of marketing and sales, providing readers with tried-and-true strategies from one of the most successful salespeople in history. Joe Girard shares his personal experiences, tips, techniques, and methods that led him to sell more than 13,000 cars in 15 years. Girard emphasizes the importance of understanding customer needs, marketing yourself, and teaching you how to overcome customer resistance to buying and how to handle and resolve customer objections with a range of techniques that are suitable for salespeople in any field. The book blends practical techniques with psychological insights, providing readers with a blueprint for effectively closing deals. This is an essential and indispensable book for anyone looking to master the art of marketing and closing deals." |
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