Name: Hyaluronic Acid Vitamin B5 Facial Serum White 30ml
Brand: The Ordinary
SKU: N47570750A
Price: 225.85 EGP
Availability: InStock
Rating: 4.1 (655 reviews)

bold

Previously browsed products

GAM Web

Caffeine Solution 5% + EGCG 30ml

Glycolic Acid 7% Toning Solution 240ml

Foaming Cleanser For Normal To Oily Skin With Hyaluronic Acid 236ml

Ingredients: Aqua (Water), Sodium Hyaluronate, Pentylene Glycol, Propanediol, Sodium Hyaluronate Crosspolymer, Panthenol, Ahnfeltia Concinna Extract, Glycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Isoceteth-20, Ethoxydiglycol, Ethylhexylglycerin, Hexylene Glycol, 1,2-Hexanediol, Phenoxyethanol, Caprylyl Glycol. Starting a beauty brand from the ground up is never an easy task, let alone when you decide to launch 10 from the get-go. However, seven years after its 2013 launch DECIEM – which is Latin for 10 in a sequence – has become a force to be reckoned with in the beauty space, setting itself apart from day dot with its tagline: The Abnormal Beauty Company. While many believed the concept of the company would never work, DECIEM’s founder, Brandon Truaxe, was more than happy to prove people wrong, going against the grain. Focusing on the consumer and being transparent with information set the company apart. “We simply did the right thing and waited for people to understand our dedication to science and transparency,” DECIEM’s CEO Nicola Kilner tells Emirates Woman. Which is exactly what happened. The continued efforts to generate an organic interest led to the launch of its crowning jewel The Ordinary in 2016, DECIEM began to reach new heights of popularity. “Our founder, Brandon shook up the industry by showing that quality could no longer be defined by price point,” Kilner explains. “He made it easier for people to know if they were overpaying for ingredients.” With a $7 (Dhs25) hyaluronic acid serum and a $6 (Dhs22) retinoid serum that both actually work, it’s an instant (quite literally) recipe for success. “For too long, brands had been disguising such ingredients as ingenuity,” Kilner explains. “The Ordinary was born to communicate with integrity. The innovation behind the brand is actually in its pricing and communication strategy.” However, amongst all the praise and success came with it emerging erratic behaviour from Truaxe who fired co-founder Kilner in February 2018 and at one point claimed the company was temporarily shutting down. Five months later, he begged Kilner to return and despite being five months pregnant at the time, she was more than willing to help her friend who had built this incredible empire. “Although my contract had been terminated, I never really left DECIEM,” she explains. “I was in constant contact with the team and dedicated my time to ensuring that we could hold DECIEM in a good place for when Brandon’s health had improved. My decision to return was made out of love for Brandon, for DECIEM, and for our people. I hoped that by being by Brandon’s side, I could help to get things to a better place.” But things came to a head in October 2018 when Truaxe was replaced as CEO by Kilner after a lawsuit with Estee Lauder, who owns a minor stake in DECIEM. Tragically just a few months later in January 2019, Truaxe passed away. However, Kilner has made sure her friend’s legacy stays intact and is ensuring his vision for the brand stayed alive. “The things that absolutely must never change are the values that Brandon instilled in us,” she explains. “The humility and playful spirit of our team is something that will always be at the heart of DECIEM.” What did change, however, following Truaxe’s death was a focus on the wellbeing of the team, which took precedence above everything for Kilner. “My priority following Brandon’s passing was on our people, how could we create a stable environment and provide some of the structure that our difficult 2018 had not allowed us to grow into,” she says. “We worked to implement initiatives focused around the mental health of our employees, including dedicated mental health days and access to 24/7 independent counselling.” Through the trials and tribulations, DECIEM has only gone from strength to strength, keeping Truaxe’s vision at their core and with Kilner’s leadership and the family-like atmosphere throughout the company, something which the CEO feels extremely “fortunate” for. “When faced with adverse situations, you become stronger, more resilient, and prepared,” she says. “We have been so fortunate with our people, especially those who have been part of the family from the beginning of DECIEM. They believed in Brandon’s genius and vision and wanted to be a part of DECIEM’s future.” The family mentality of the company and the team is what the late founder instilled in everyone, which helps them to go through “the challenges and grow stronger”, Kilner says.

Hyaluronic Acid Vitamin B5 Facial Serum White 30ml

ممتاز 

اصلييي👍🏻

 المنتج  تحت التجريب لسه

The ordinary hyaluronic acid 

جميل جدا ويجعل البشره مثل الأطفال 

Its actually a good serum using since 6days, got result already

Perfect 👌

The best site i ever used , much thanks to the delivery and its behaviour What an amazing experience

The best HA serum 

Authentic 👍🏻👍🏻

Colour Name

Size

Department

Target Skin Type

Formation

Model Number

Model Name

Delivery 
by noon

High Rated
Seller

Low
Returns

Cash on 
Delivery

Secure
Transaction

Dermacy LABORATORIES Face Serum (Firming + Hydrating) 

mobiles

tablets

laptops

home appliances

camera, photo & video

televisions

headphones

video games

electronics

women's fashion

men's fashion

girls' fashion

boys' fashion

men's watches

women's watches

eyewear

bags & luggage

fashion

kitchen & dining

bedding

bath

home decor

Tools & Home Improvement

Patio, Lawn & Garden

Home Storage & Organisation

home and kitchen

women's fragrance

men's fragrance

make-up

haircare

skincare

personal care 

tools & accessories

beauty

Strollers, Prams & Accessories

Car Seats

baby clothing

feeding

bathing & skincare

diapering

baby & toddler toys

toys & games

Kids, Baby & Toys

apple

samsung

nike

ray-ban

tefal

l'Oreal paris

chicco

tornado

top brands

Brand Glossary

Halloween Sale

11.11 Singles Day Sale

Yellow Friday Sale

Discover Now

Electronics

Mobiles

Women

Home

Beauty & Health

Baby

Baby & Toys

Supermarket

Sell on noon

Deals

Grocery

Fashion

Home & Kitchen

Sports & Fitness

Baby Products

Automotive

Books

Stationery

Music

Colour Name	White
Size	30 ml
Department	Women
Target Skin Type	All Skin Types
Formation	Liquid
Model Number	769915190199
Model Name	Hyaluronic Acid Vitamin B5 Facial Serum - 30 Ml