Specifications
| Publisher | Columbia Business School Publishing |
| ISBN 13 | 9780231174824 |
| ISBN 10 | 0231174829 |
| Author | Leonard Sherman |
| Language | English |
| Book Description | Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces ma |
| About the Author | Leonard Sherman is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. He has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton. |
| Publication Date | 10 January 2017 |
| Number of Pages | 360 pages |
If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth
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