Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
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| Publisher | St. Martins Press |
| ISBN 13 | 9781250013712 |
| ISBN 10 | 1250013712 |
| Book Description | This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. |
| Author | NEVILLE ISDELL |
| Language | English |
| Publication Date | 10/16/2012 |
| Number of Pages | 288.0 |
Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
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