International Business paperback english - 20 Dec 2009
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(Original Copy - نسخه أصلية)
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| Publisher | Pearson Education Ltd |
| ISBN 13 | 9780273723721 |
| Book Description | International businessprovides a clear and concise introduction to the environment and functions of international business. It explains in straightforward language the economic and financial underpinnings of international trade, the more subtle organisational and cultural issues, and the managerial challenges which face organisations of all types and sizes. In particular, it provides up-to-the-minute coverage of recent global events the economic downturn and uncertainty in financial markets. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications. It is especially suitable for non-specialist students of business. |
| About the Author | Stuart Wall is Head of Department at the Ashcroft International Business School, Anglia Ruskin University in Cambridge. Sonal Minocha and Bronwen Rees are both also at Anglia Ruskin University. |
| Language | English |
| Author | Sonal Minocha, Stuart Wall, Bronwen Rees |
| Edition Number | 3 |
| Publication Date | 20 Dec 2009 |
| Number of Pages | 472 |
International Business paperback english - 20 Dec 2009
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