International Hospitality Management: Concepts And Cases Paperback English by Professor Alan Clarke - 39288.0
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Specifications
| Publisher | Taylor And Francis Ltd |
| ISBN 13 | 9780750666756 |
| Author | Professor Alan Clarke, Professor Alan Clarke, Wei Chen |
| Book Format | Paperback |
| Language | English |
| Book Subtitle | Concepts And Cases |
| Book Description | International hospitality management: concepts and cases brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. International hospitality management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including: specified learning outcomes for each chapter international case studies including major world events and issues such as the riots in paris, fast food lawsuits, tipping, corporate social responsibility as well as studies of international corporations such as marriott, hilton, intercontinental, mcdonalds, starbucks, disney and many more study questions and discussion questions to consolidate learning and understanding links to relevant websites and consolidated list of further reading at the back of the book online resources available for lecturers and students including downloadable figures from the book, powerpoint slides, further cases and extra exercises and points for discussion. Visit the site at http://cw.Routledge.Com/textbooks/9780750666756/ |
| About the Author | Lecturer at the University of Pannonia, Hungary, and the Christel deHaan Travel and Tourism Research Institute at the University of Nottingham, UK. He has held visiting posts in Spain, Hungary and the Philippines. Lecturer in tourism and hospitality at Sheffield Hallam University. He has written about the pressures on China of greater tourism and has experience of working in the international hospitality industry. |
| Publication Date | 39288.0 |
| Number of Pages | 396 |
International Hospitality Management: Concepts And Cases Paperback English by Professor Alan Clarke - 39288.0
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