العربية
  • Free & Easy Returns
  • Best Deals
العربية
loader
Wishlist
wishlist
Cart
cart

Internet Marketing And Big Data Exploitation Hardcover English by Ian Chaston - 10 February 2015

Sorry! This product is not available.
1
Available Soon
Overview
Specifications
PublisherPalgrave MacMillan
ISBN 139781137488947
ISBN 101137488948
Book DescriptionUnderstanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
About the AuthorPrior to entering academia, Professor Ian Chaston worked in advertising and brand management. Having joined Plymouth University's Business School, UK, he was involved in researching the provision of Government-funded training programmes for entrepreneurial businesses in both the UK and overseas. As an Adjunct Professor at the University of Auckland, his research interests include entrepreneurship, marketing and public sector management.
LanguageEnglish
AuthorIan Chaston
Publication Date10 February 2015
Number of Pages287

Internet Marketing And Big Data Exploitation Hardcover English by Ian Chaston - 10 February 2015

Added to cartatc
Cart Total EGP 0.00
Loading