Specifications
| Publisher | PHI Learning Private Limited |
| ISBN 13 | 9788120348974 |
| ISBN 10 | 8120348974 |
| Book Description | Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. TheFourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times. The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd. and (Cafe Coffee Day). A new case study "Indian Airline Industry", has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India. The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs).New to this editionA new case study "Indian Airline Industry" has been introduced.All case studies of the previous edition have been updated with latest information and developments in the company.Chapter - 2: and Chapter - 15: of the book have been revised with latest data and illustrations. |
| About the Author | Gopinath Halder, Ph.D., is Associate Professor, Department of Chemical Engineering, National Institute of Technology, Durgapur, West Bengal. Earlier, he served as Assistant Professor in the Department of Petroleum Engineering, Indian School of Mines University, Dhanbad. Prof. Halder has more than two decades of teaching and research experience. A member of various professional societies such as Indian Institute of Chemical Engineers (IIChE) and Indian Society for Technical Education (ISTE), Dr. Halder has authored several research papers published in reputed national and international journals. His areas of research interest include Chemical Engineering Thermodynamics and Environmental Engineering. |
| Language | English |
| Author | Gopinath Halder |
| Language | English |
| Edition Number | 2nd Edition |
| Publication Date | 38539 |
| Number of Pages | 684 |
Introduction To Chemical Engineering Thermodynamics Paperback English by Gopinath Halder - 38539
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