Language In Late Capitalism: Pride And Profit Paperback English by Alexandre Duchene - 7-Jun-13
Was:
EGP 386.00
Now:
EGP 336.00 Inclusive of VAT
Saving:
EGP 50.00 12% Off
Only 4 left in stock
Get it by 21 Jan
Pay 6 monthly payments of EGP 70.00.
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
(Original Copy - نسخه أصلية)
Item as Described
90%
Partner Since
5+ Years
Great Recent Rating
Specifications
| Publisher | Taylor & Francis Ltd |
| Book Description | This book examines the ways in which our ideas about language and identity which used to be framed in national and political terms as a matter of rights and citizenship are increasingly recast in economic terms as a matter of added value. it argues that this discursive shift is connected to specific characteristics of the globalized new economy in what can be thought of as "late capitalism". through ten ethnographic case studies, it demonstrates the complex ways in which older nationalist ideologies which invest language with value as a source of pride get bound up with newer neoliberal ideologies which invest language with value as a source of profit. the complex interaction between these modes of mobilizing linguistic resources challenges some of our ideas about globalization, hinting that we are in a period of intensification of modernity, in which the limits of the nation-state are stretched, but not (yet) undone. at the same time, this book argues, this intensification also calls into question modernist ways of looking at language and identity, requiring a more serious engagement with capitalism and how it constitutes symbolic (including linguistic) as well as material markets. |
| Language | English |
| Author | Alexandre Duchene |
| Publication Date | 7-Jun-13 |
| Number of Pages | 280 |
Language In Late Capitalism: Pride And Profit Paperback English by Alexandre Duchene - 7-Jun-13
Added to cart
Cart Total EGP 336.00
