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Laws of UX: Using Psychology to Design Better Products & Services

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Overview
Highlights
  • An understanding of psychology specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to
  • This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of ho
  • How aesthetically pleasing design creates positive responses
  • The principles from psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
  • Ethical implications of using psychology in design
  • A framework for applying these principles
Specifications
LanguageEnglish
AuthorJon Yablonski

Laws of UX: Using Psychology to Design Better Products & Services

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