Specifications
| Publisher | Wiley |
| ISBN 13 | 9780470598825 |
| ISBN 10 | 470598824 |
| Book Subtitle | From Products to Customers to the Human Spirit |
| Book Description | Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and |
| Editorial Review | he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable. (B2B Marketing Magazine, October 2010). |
| About the Author | Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at North-western University's Kellogg School of Management, and once of the world's leading authorities on marketing. His wiriting has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an MA from the University of Chicago and a PhD from MIT, both in economics. Kotler has an incredible international presencehis books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit. Hermawan Kartajaya is the founder and CEO of MarkPlus, Inc. and is one of the "50 Gurus Who Have Shaped the Future of Marketing" according to the Chartered Institute of Marketing, United Kingdom. Iwan Setiawan is a senior consultant at MarkPlus, Inc. where he consults for clients on marketing strategies. |
| Language | English |
| Format | Hardcover |
| Author | Philip Kotler |
| Language | English |
| Edition Number | 1 |
| Publication Date | 40242 |
| Number of Pages | 208 |
Marketing 3.0 Hardcover English by Philip Kotler - 40242
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