Marketing 6.0 -Philip Kotler
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| Book Description | Meta Marketing Meta marketing is a new form of marketing that takes users beyond the simple combination of traditional and digital marketing to create an immersive, interactive customer experience that blends the physical and digital worlds. In this book, renowned marketing expert Philip Kotler guides marketers on their journey towards harnessing technology to meet customer needs and make a significant impact in their industry and the world at large. This book prepares marketers for a new era in marketing and shows the reader how to leverage technology and evolving business models in light of the dramatic changes in consumer behavior in the past decade. The book outlines the building blocks of Metamarketing and the technologies and platforms used by Generations Z and Alpha Z and Alpha use every day, teaches ways to capitalize on Metaverses and Extended Reality, and identifies the most common pitfalls, pitfalls, and mistakes that marketers working in such interactive and immersive environments face. This book is a valuable asset for a new generation of marketers, advertisers, content creators, and managers at all levels. This book addresses the topics of sustainability and modern technology that companies need to understand in order to stay relevant in the dynamic and exciting age of commerce. The authors show how to utilize traditional and digital marketing techniques to capitalize on consumers' continued desire to maintain human interaction and explore the new possibilities of new technologies. Suitable for management at all levels, the book is also |
Marketing 6.0 -Philip Kotler
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