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| Book Description | Provides a comprehensive guide on how to prepare a marketing plan in a simplified manner to study the product/service market. Including an analysis of the situation in terms of strengths, opportunities, threats, and weaknesses, building objectives, marketing strategy, and programs. It also includes the means and methods of implementing the plan, monitoring and evaluating performance, analyzing sales and their relationship to advertising and promotion in light of market data. |
| Number of Pages | 123 |
| Publication Date | 2016 |
