Marketing Research Hardcover English by V. Kumar and Robert P. Leone and David A. Aaker an - 38546
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(Original Copy - نسخه أصلية)
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| Publisher | John Wiley & Sons Ltd |
| ISBN 13 | 9781119497585 |
| ISBN 10 | 1119497582 |
| Book Description | Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place withinand value toan organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. |
| About the Author | David A. Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing. |
| Language | English |
| Author | V. Kumar and Robert P. Leone and David A. Aaker an |
| Language | English |
| Publication Date | 38546 |
| Number of Pages | 768 |
Marketing Research Hardcover English by V. Kumar and Robert P. Leone and David A. Aaker an - 38546
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