Publisher | Cengage Learning, Inc |
ISBN 13 | 9780495567066 |
Book Description | MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. |
Language | English |
Author | Dennis Davis, Stanley J. Baran |
Edition Number | 5 |
Publication Date | 22 Mar 2008 |
Number of Pages | 400 |
Mass Communication Theory Paperback English by Dennis Davis - 22 Mar 2008