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Mass Media Research: An Introduction Paperback English by Roger D. Wimmer - 38463.0

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PublisherCengage Learning, Inc
ISBN 139780534647186
AuthorRoger D. Wimmer, Joseph R. Dominick
Book FormatPaperback
LanguageEnglish
Book SubtitleAn Introduction
Book DescriptionMASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Edition Number8
Publication Date38463.0
Number of Pages512

Mass Media Research: An Introduction Paperback English by Roger D. Wimmer - 38463.0

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