Mass Media Research An Introduction Paperback English by Roger D. Wimmer - 4/21/2010
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(Original Copy - نسخه أصلية)
Specifications
| Publisher | Cengage Learning, Inc |
| ISBN 13 | 9781439083925 |
| Book Description | Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course. |
| About the Author | Roger Wimmer received his Ph.D. in mass media research from Bowling Green State University in Ohio in 1976, although he has been involved in mass media research since 1972 |
| Language | English |
| Author | Roger D. Wimmer, Joseph R. Dominick |
| Edition Number | 9 |
| Publication Date | 4/21/2010 |
| Number of Pages | 480 |
Mass Media Research An Introduction Paperback English by Roger D. Wimmer - 4/21/2010
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