Matte Lipstick Lady Danger

OverviewM.A.C is the world’s leading professional makeup authority because of our unrivalled expertise in makeup. M.A.C is a proud Community of professional makeup artists working together to bring our vision to life. The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache. Behind the counter, the M.A.C approach was notably different. Rather than driving sales through traditional promotional techniques, M.A.C relied on the integrity of its carefully formulated product line. Adding to the image was a touch of outrageousness. A company that honours individuality and self-expression above all else, it brought a brilliant sense of drag and theatre into the sleek M.A.C stores and department store counters. In 1994, as HIV and AIDS continued to spread across the globe, M.A.C made HIV/AIDS organizations the beneficiaries of the company’s charitable focus and the M.A.C AIDS Fund was created. To date, the VIVA GLAM campaign has raised over 450 million for the fight against HIV/AIDS, with spokespeople such as Lady Gaga, Pamela Anderson and Nicki Minaj.