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OverviewThe preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Canelo Alvarez, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality, and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. The name Everlast is synonymous with boxing, although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year.