New Products Management paperback english - 16-Oct-14
Now:
EGP 831.60 Inclusive of VAT
Get it by 27 Dec
Pay 6 monthly payments of EGP 170.00.
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
(Original Copy - نسخه أصلية)
Item as Described
80%
Partner Since
5+ Years
Great Recent Rating
Specifications
| Publisher | McGraw-Hill Education / Asia |
| ISBN 13 | 9789814577106 |
| ISBN 10 | 9814577103 |
| Book Description | Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. |
| Language | English |
| Author | C. Merle Crawford, C. Anthony Di Benedetto |
| Edition Number | 11th |
| Publication Date | 16-Oct-14 |
New Products Management paperback english - 16-Oct-14
Added to cart
Cart Total EGP 831.60
