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New Products Management Paperback English by C.Merle Crawford - 01 Jan 2008

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Overview
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PublisherMcGraw-Hill Education - Europe
ISBN 139780071263368
Book Subtitle9
Book DescriptionWritten with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".
LanguageEnglish
AuthorC.Merle Crawford, C. Anthony Di Benedetto
Edition Number9
Publication Date01 Jan 2008
Number of Pages552

New Products Management Paperback English by C.Merle Crawford - 01 Jan 2008

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