Specifications
| Publisher | Cambridge University Press |
| ISBN 13 | 9781108456241 |
| Book Description | The world of Formula 1® is a powerful mirror to the world of management, where high performance relies on strong leadership, clear goals, selfless teamwork, innovation through constant learning and a winning culture. Performance at the Limit: Business Lessons from Formula 1® Motor Racing uses the case of Formula 1® to demonstrate how business can achieve optimal performance in highly competitive and dynamic environments. This third edition has been extensively updated, including a powerful new framework, 'The Performance Pyramid', recent interviews with leading figures in the industry, and a wide range of lessons for improved business practice. It will be an invaluable guide for managers and students of business alike. |
| About the Author | Mark Jenkins is Professor of Business Strategy at Cranfield School of Management. He has twenty-eight years' experience as a teacher, researcher and consultant in the areas of competitive strategy and innovation. He has undertaken research on the performance of Formula 1® teams since 1997. |
| Language | English |
| Author | Richard West |
| Publication Date | 20180125 |
| Number of Pages | 264 |
Performance at the Limit
Added to cart
Cart Total EGP 0.00
