Presumptive Design paperback english - 2015
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| Publisher | Morgan Kaufmann |
| ISBN 13 | 9780128030868 |
| ISBN 10 | 128030860 |
| Book Description | Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future. |
| Editorial Review | Frishberg and Lambdin have discovered the magic glue that binds design thinking to agile. In Presumptive Design, they boil down the essence of both, mix it all together, and package it up with a bow. The result is a clear, powerful, and brilliantly practical process. Product teams who struggle to balance human-centricity with speed will love this book. - Leah Buley, Author, A UX Team of One "This book lays out a passionate, compelling case about a crucial yet under-recognized truth in human-centered work: the acts of "design" and "research" are inextricable. Thanks to this book's ample theoretical frameworks and practical guidelines we can revel in that entanglement, to the benefit of our products, our designs and our users." - Steve Portigal, Author, Interviewing Users: How To Uncover Compelling Insights "A handbook for design paratroopers who want to move fast and learn even faster." - Dave Gray, Author, Gamestorming |
| About the Author | With over 30 years of experience in design—as both a bricks-and-mortar architect and a UX designer—Leo drives highly differentiated and innovative solutions by applying Presumptive Design throughout the product lifecycle, from ideation to execution. Most recently, as Product Design Manager at Intel, Leo led multiple UX teams on mission-critical programs. Prior to joining Intel, he worked on Tektronix’s Logic Analyzer product line, generating several patent filings and spearheading product vision and definition for its next generation of instruments. Leo is a Certified Scrum Product Owner. Over the past 15 years, he has served as Program Chair, Chair, and Vice Chair on the board of CHIFOO (Computer Human Interaction Forum of Oregon), the Portland Chapter of SIGCHI. Leo is co-author, with Charles Lambdin, of the Morgan Kaufmann book Presumptive Design: Design Provocations for Innovation. Check out their site for the book. |
| Language | English |
| Author | Leo Frishberg |
| Publication Date | 2015 |
| Number of Pages | 448 |
Presumptive Design paperback english - 2015
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