Specifications
| Publisher | Corwin Press Inc |
| ISBN 13 | 9781412953047 |
| ISBN 10 | 1412953049 |
| Book Description | You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.The problem is - most business owners don't know how to get leads.I wrote this book to solve your LEADS problem.Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight "never-go-hungry" playbooks inside. Once you see them, you can't unsee them. They're so powerful, they work without your permission.Inside you will find......The easiest way to get another five customers tomorrow...The hook-retain-reward system to transforms content into leads...The 6-part ad framework that gets more people - especially strangers - to want what you sell...The one question that immediately turns any stranger (no matter how cold) into a hot lead...The 7 direct referral methods responsible for 30% of my sales...The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free...The agency agreement that gets them to teach you their lead-getting secrets at no cost...The how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework...and everything else that got our companies boatloads of leads...fast.And the best part is...you can use these playbooks to get more leads within an hour of reading this book. You just have to know where to look...and the first place is inside. |
| About the Author | Paul Young, PhD, a retired elementary principal, is currently the Executive Director of the West After School Center in Lancaster, Ohio. He began his career as a high school band director and then retrained to become a fourth grade teacher before advancing to an elementary principalship in 1986.He served as President of the Ohio Association of Elementary School Administrators (OAESA) in 1997 and was elected to the National Association of Elementary School Principals (NAESP) Board of Directors in 1998 (the only person elected by write-in ballot). He became president-elect in 2001-2002 and served as the national president during the 2002-2003 school year. He retired in December 2004. Since retirement, he has served as an advocate for the advancement of equitable and affordable afterschool programming for all children.Dr. Young completed a Bachelor of Fine Arts degree in music education in 1972 and a Master of Music degree in trombone performance in 1973, both from Ohio University-Athens. He earned a PhD in educational administration from OU in 1992. Young has taught undergraduate music classes at Ohio University-Lancaster for more than 25 years. He continues to teach private trombone lessons. He is a strong advocate for the arts. He is the past president of the Ohio University School of Music Society of Alumni and Friends.Dr. Young is the author of Mastering the Art of Mentoring Principals, You Have to Go to School, You’re the Principal: 101 Tips to Make it Better for Your Students, Your Staff, and Yourself and Mentoring Principals: Frameworks, Agendas, Tips, and Case Studies for Mentors and Mentees. He has also written numerous articles about music, the arts, student management, and the principalship for professional journals. |
| Language | English |
| Author | Paul G. Young |
| Publication Date | 2008-02-12 |
| Number of Pages | 136 |
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