Public Relations Foundations and Principles
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| Book Description | Contemporary management thought in public relations - integration between public relations functions - preparation of a public relations plan - public relations research - stages of evaluating public relations and methods of measuring the impact of public relations programs - stages and strategies of communication in public relations - foundations for choosing means of communication in public relations. |
| Publication Date | 2015 |
| Number of Pages | 69 |
Public Relations Foundations and Principles
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