Public Relations: Strategies And Tactics hardcover english - 19 Jan 2011
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(Original Copy - نسخه أصلية)
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Specifications
| Publisher | Pearson Education (US) |
| ISBN 13 | 9780205770885 |
| Book Subtitle | Strategies And Tactics |
| Book Description | Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. |
| Language | English |
| Author | Dennis L. Wilcox, Glen T. Cameron |
| Edition Number | 10 |
| Publication Date | 19 Jan 2011 |
| Number of Pages | 624 |
Public Relations: Strategies And Tactics hardcover english - 19 Jan 2011
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