Purple Cow Paperback English by Seth Godin - 38379
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| Publisher | Penguin |
| ISBN 13 | 9780141016405 |
| ISBN 10 | 014101640X |
| Book Description | You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. |
| Language | English |
| Format | Paperback |
| Author | Seth Godin |
| Language | English |
| Publication Date | 38379 |
| Number of Pages | 160 |
Purple Cow Paperback English by Seth Godin - 38379
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