Specifications
| ISBN 13 | 9781928055921 |
| Author | Steve Dennis |
| Language | English |
| Book Description | In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The line between digital and physical stores has been virtually erased; the customer is the channel. Retailers who resist this fact are doomed to perish. |
| Publication Date | 2021/04 |
Remarkable Retail: How to Win and Keep Customers in the Age of Disruption
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