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Rethink: The Surprising History Of New Ideas printed_book_paperback english - 2017

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PublisherRandom House Bo
ISBN 139781847947581
Book SubtitleThe Surprising History Of New Ideas
Book DescriptionInnovation is not always as innovative as it may seem. This is the story of how old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of science and technology, informing the way we lead our lives. This is the story of Lamarck and the modern-day epigeneticist whose research vindicated his mocked 200-year-old theory of evolution; of the return of cavalry use in the war in Afghanistan; of Tesla’s bringing back the electric car; and of the cognitive scientists who made breakthroughs by turning to ancient Greek philosophy. Drawing on examples from business to philosophy to science, Rethink shows what we can learn by revisiting old, discarded ideas and considering them from a novel perspective. From within all these rich anecdotes of overlooked ideas come good ones, helping us find new ways to think about ideas in our own time—from out-of-the-box proposals in the boardroom to grand projects for social and political change.Armed with this picture of the surprising evolution of ideas and their triumphant second lives, Rethink helps you see the world differently. In the bestselling tradition of Malcolm Gladwell, Poole’s new approach to a familiar topic is fun, convincing, and brilliant—and offers a clear takeaway: if you want to affect the future, start by taking a look at the past.
Editorial Review"Engaging and enlightening." -The Wall Street Journal
About the AuthorSteven Poole is the award-winning author of Rethink, Unspeak, Trigger Happy, You Aren’t What You Eat, and Who Touched Base In My Thought Shower?. He writes a column on language for The Guardian, and his work on ideas and culture also appears in The Wall Street Journal, The New Statesman, The Atlantic, The Baffler, The Point, The Times Literary Supplement, Edge, and many other publications. He was educated at Cambridge, lived for many years in Paris, and is now based in East London.
LanguageEnglish
FormatPaperback
AuthorSteven Poole
Publication Date2017

Rethink: The Surprising History Of New Ideas printed_book_paperback english - 2017

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