Publisher | McGraw-Hill Education - Europe |
ISBN 13 | 9780073534251 |
Book Description | Seeing is Believing uses semiotic and psychoanalytic concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, entertaining style, and abundant images, many of them new, including numerous drawings by the author, are offered to show how the principles discussed in the book have been applied. |
Language | English |
Author | Dr Arthur Asa Berger |
Edition Number | An Introduction To Visual Communication |
Publication Date | 09 Aug 2011 |
Number of Pages | 288 |
Seeing Is Believing: An Introduction To Visual Communication Paperback English by Dr Arthur Asa Berger - 09 Aug 2011