Seeing Stars: Spectacle, Society And Celebrity Culture Paperback English by Pramod K. Nayar - 09-Feb-09
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| Publisher | Sage Publications India Pvt Ltd |
| ISBN 13 | 9788178299075 |
| ISBN 10 | 8178299070 |
| Book Subtitle | Spectacle, Society And Celebrity Culture |
| Book Description | Seeing Stars: Spectacle, Society and Celebrity Culture explores the ways in which celebrities are 'manufactured', how they establish their hold on the public imagination and how social responses enable them to be what they are. Celebrity culture is marked by three main responses: adulation, identification and emulation. These responses are generated as a result of media constructions of celebrities. Therefore, celebrity culture needs to be studied as a consequence of new forms of media representation and mass culture. The author aims to explore this phenomenon, especially from the 1990s. It is a popular introduction to celebrity culture and a new 'society of spectacle' that is visible in India today through a rigorous analyses of a range of media sources. |
| Editorial Review | This is a valuable book, and would be of interest to scholars and lay readers alike. -- The Telegraph A rare study of celebrity and Page3 culture in India, the book, explores "celebrity ecology" in order to understand the processes that transform a celebrity into a "consumer product". -- The Financial Express Seeing Stars has a resonance that goes beyond the academic sphere. It holds up a mirror to what we have become as a society. -- Mail Today The style is informal and breezy, but the information is solid and in-depth, so it is accessible to readers beyond the purely academic. It offers interesting insights into an aspect of popular culture that is all around us and governs our lives in a hundred ways, yet we rarely give much thought to the phenomenon. Seeing stars should certainly wake us all up. -- The New Indian Express The book definitely marks the arrival of cultural studies in the department of literature in the country. -- The Tribune Nayar's book on celebrity culture examines the processes through which celebrities are constructed and packaged as `consumer products'...The chapters in the book reveal that celebrity culture is a revealing lens through which to view significant cultural shifts taking place in contemporary urban India. The analysis of celebrity culture in the book unravels changing conceptions of legitimacy, authority and credibility that are at work in Indian culture today...[The book] will be of great interest to students of consumption studies and consumer culture, media studies, celebrity studies, popular culture, and cultural studies, and Asian studies. -- Contributions to Indian Sociology |
| About the Author | Pramod K Nayar teaches at the Department of English, University of Hyderabad, India. His work in postcolonial studies includes English Writing and India, 1600-1920:Colonizing Aesthetics (2008), Postcolonial Literature: An Introduction (2008), The Great Uprising: India, 1857 (2007), The Trial of Bahadur Shah Zafar (2007) and The Penguin 1857 Reader (2007). His interests in cultural studies include superheroes, consumer culture, `cool', posthumanism and new media cultures, and his work here includes An Introduction to Cultural Studies (2008), Reading Culture: Theory, Praxis, Politics (2006), Virtual Worlds: Culture and Politics in the Age of Cybertechnology (2004), and a book on literary and cultural theory (Literary Theory Today, 2002), besides numerous essays on cyberculture and, more recently, on human rights narratives. Among forthcoming books are a study of new media and cyberculture, postcolonialism, a history of the Raj and an edited collection on English life in India. |
| Language | English |
| Author | Pramod K. Nayar |
| Publication Date | 09-Feb-09 |
| Number of Pages | 220 |
Seeing Stars: Spectacle, Society And Celebrity Culture Paperback English by Pramod K. Nayar - 09-Feb-09
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