Guerlain has been creating exceptional Fragrance and Beauty products since 1828 and strives to preserve, develop and transmit this unique heritage. Today, driven by the success of World Bee Day, Guerlain marks another significant step today in embracing new partnerships as part of the “Guerlain For Bees Conservation Programme”: the International Union for Conservation of Nature (IUCN), the French National Museum of Natural History and the Shan Shui Conservation Center (China). For over 14 years, we have put its conservation at the heart of our work. This commitment is driven by a duty to act and pass on our legacy to future generations. We are committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees. We place their preservation at the heart of our Purpose and have dedicated several meaningful partnerships and initiatives to protect them. To create more natural formulas in more sustainable packaging without compromising on their quality, sensoriality and effectiveness. To share the background and lifecycle details of our creations via “Bee Respect”, our traceability and transparency platform. To protect the living, who depend on the climate by aiming for carbon neutrality by 2030. To support women through the “Women for Bees” entrepreneurial beekeeping program in partnership with UNESCO in its biosphere reserves across the world. To raise younger generations’ awareness of biodiversity and Bee preservation with our “Bee School,” a volunteer program for Guerlain employees. In the name of beauty, guerlain commits and acts for a more beautiful and sustainable world. By becoming a member of the UEBT association, Union For Ethical Biotrade, the Guerlain House strengthens its commitment towards ethical, sustainable sourcing. Founded in 2007, this non-governmental organisation is recognised the world over for its standard of practices regarding ethical sourcing of ingredients produced through biodiversity. As a member of the UEBT, Guerlain is committed to sourcing that respects Humankind and biodiversity. Through this approach of ongoing improvement, the House aims to have its forty most significant sourcing channels certified with the UEBT standard by 2026.
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