Share This Too : More Social Media Solutions For PR Professionals hardcover english - 2013-10-07
Now:
EGP 182.00 Inclusive of VAT
Only 5 left in stock
Get it by 25 Jan
Pay 6 monthly payments of EGP 40.00.
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
(Original Copy - نسخه أصلية)
Item as Described
90%
Partner Since
5+ Years
Great Recent Rating
Specifications
| Publisher | John Wiley & Sons Inc |
| ISBN 13 | 9781118676936 |
| ISBN 10 | 1118676939 |
| Book Subtitle | More Social Media Solutions For PR Professionals |
| Book Description | The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: * The future of public relations * Audiences and online habits * Conversations * New channels, new connections * Professional practice * Business change and opportunities for the public relations industry * Future proofing the public relations industry The content entirely complements the first book rather than merely updates it., It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication. |
| Editorial Review | Is it an essential purchase? In a word, yes. To use the digital parlance of relationships, if Share This was a flash of ankle, this is the kiss, deeper and more rewarding, hinting at what is to come - if you put the work into it. (The Drum, September 2013) |
| About the Author | Rob Brown is Founding Partner at Rule 5 - a PR and digital agency in MediaCityUK Manchester with clients in food, sport, finance and the media. Rob was awarded Outstanding Contribution to Social Media in the national SomeComms Awards in 2011 and the Stephen Tallents Medal by the CIPR in 2013.Stephen Waddington is a PR moderniser who has worked in the media and corporate communications since the rise of the internet and the dawn of digital media in the early-90s. He has helped brands such as The Associated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business to manage their reputations.Contributors: Brian Solis, Rob Brown, Stephen Waddington, Dom Burch, Robin Wilson, Ged Carroll, Kate Matlock, Adam Parker, Dr Mark Pack, Sharon ODea, Paul Fabretti, Michael Litman, Russell Goldsmith, Stephen Davies, Scott Seaborn, Dan Tyte, Matt Appleby, Kevin Ruck, Hanna Basha, Chris Norton, Becky McMichael, Rachel Miller, Stuart Bruce, Richard Bailey, Jane Wilson, Julio Romo, Jed Hallam, Katy Howell, Gemma Griffiths, Philip Sheldrake, Richard Bagnall, Drew Benvie, Andrew Bruce Smith, Simon Collister. |
| Language | English |
| Editor | Peter Secher, Rob Brown, Stephen Waddington |
| Publication Date | 2013-10-07 |
| Number of Pages | 324 |
Share This Too : More Social Media Solutions For PR Professionals hardcover english - 2013-10-07
Added to cart
Cart Total EGP 182.00
