Specifications
| Publisher | McGraw-Hill |
| ISBN 13 | 9781447084778 |
| Book Description | Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates! -Demonstrates the applicability of the content to the real world of marketing communications via real-life examples |
| Language | English |
| Author | Belch |
| Edition Number | 12 |
| Publication Date | 2020 |
| Number of Pages | 848 |
Shrinkwrap: Advertising And Promotion: An Integrated Marketing Communica Tions Perspective With Connect Plus Smartbook 360 Days Card paperback english - 2020
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