Specifications
| Publisher | Irwin Professional Publishing |
| ISBN 13 | 9780256136890 |
| ISBN 10 | 256136890 |
| Author | David W. Cravens |
| Language | English |
| Book Description | Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies. |
| Publication Date | 1995-09-01 |
| Number of Pages | 725 pages |
Strategic Marketing Management: Cases and Applications
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